Qualcomm Snapdragon

Qualcomm hosted its annual Qualcomm Snapdragon Summit 2022 where the company made a flurry of announcements for its Snapdragon Mobile, Extended Reality, Compute and Sound platforms.

We led new Snapdragon brand identity, presenting on this event. It stems from the idea of “heartbeat”—showing up in the world with brightness, boldness, drive, and joy.

We introduced new color palette, photography, graphics, motions, and typographic system to express new Snapdragon experiences.