NYX Duck Plump:

We’ve partnered with Beauty brand NYX Professional Makeup to make its Super Bowl debut in this year’s Big Game, starring Cardi B.

The spot aims to make space to celebrate the “power of women” in the “traditionally male-dominated” football industry.

The commercial is based around the brand’s Duck Plump Extreme Plumping Gloss, aiming to flip the script on male stereotypes with a humorous look at the extreme plumping sensation of the gloss, scenario of men using Duck Plump to enhance their private parts.

WARNING! NYX Duck Plump is #ForLipsOnly. Seriously.